Suma Akther

Assistant Professor & Chairman, BBA

The People's University of Bangladesh

NameSuma Akther
DesignationAssistant Professor
DepartmentDepartment of Business Administration
FacultyFaculty of Business Administration
E-mail[email protected]
Cell-Phone+880 1916761836

BBA (Major in Marketing)
MBA (Major in Marketing)
PhD (Thesis Submitted)

BBA (Major in Marketing) Dhaka University
MBA (Major in Marketing) Dhaka University
PhD (Thesis Submitted) Dhaka University

1. “The Threat of Tourism Industry in Bangladesh-A Hotel Industry
Perspective” Published by the Journal of Bangladesh Research
Publications. ISSN: 1998-2003, Volume-8, Issue-4,July-August 2013.
2. “User’s Level Satisfaction of Banglalink” Published by the Journal of
Business Review Bangladesh, ISSN: 2224-1884, Volume-3, No-1, July
2014.
3. Overview of Service Marketing Strategy of the “Non-Bank Financial
Institutions”: Problems & Prospects. Submitted to: IOSR Journal of
Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN:
2319-7668. Volume 20, Issue 8. Ver. IV (August. 2018), PP 52-58
www.iosrjournals.org
4. Impact of the Combination of Managerial Efficiency and Effectiveness
on an Organization. Submitted to: JOURNAL OF LAW AND
SUSTAINABLE, Miami| v.12, n. 6| pages: 01-19| e03633 |2024.
5. An Overview of Green Marketing Practices in Bangladesh Submitted
to: International Journal for Multidisciplinary Research (IJFMR) E ISSN:
2582-2160 â—Ź Website: www.ijfmr.com â—Ź Email: [email protected]
6. Leadership and Management: A Theoretical Distinction Submitted to:
International Journal of Humanities & Social Science Studies
(IJHSSS) ISSN: 2349-6959 (Online), ISSN: 2349-6711 (Print) ISJN:
A4372-3142 (Online) ISJN: A4372-3143 (Print) Volume-X, Issue-V,
September 2024, Page No.230-238
7. Consumers’ Perception and Purchase Intention Towards Green
Products Submitted to: Bangladesh Research Foundation Journal (BRFJ)
ISSN 2224-8404 (Print), 2305-1566 (Online), Vol. 8, No. 1, December

2024
8.’The Impact of Talent Management on Bank Performance’ Submitted
to: Journal of Business and Management Sciences” Vol. 13, No. 4, P
(154-159) Available online at http://pubs.sciepub.com/jbms/13/4/8
Published by Science and Education Publishing DOI: 10.12691/jbms 13-
4-8, Pub. Date: September 14, 2025.

Marketing Management, Services Marketing, Consumer Behavior.

NameSuma Akther
DesignationAssistant Professor
DepartmentDepartment of Business Administration
FacultyFaculty of Business Administration
E-mail[email protected]
Cell-Phone+880 1916761836

BBA (Major in Marketing)
MBA (Major in Marketing)
PhD (Thesis Submitted)

BBA (Major in Marketing) Dhaka University
MBA (Major in Marketing) Dhaka University
PhD (Thesis Submitted) Dhaka University

1. “The Threat of Tourism Industry in Bangladesh-A Hotel Industry
Perspective” Published by the Journal of Bangladesh Research
Publications. ISSN: 1998-2003, Volume-8, Issue-4,July-August 2013.
2. “User’s Level Satisfaction of Banglalink” Published by the Journal of
Business Review Bangladesh, ISSN: 2224-1884, Volume-3, No-1, July
2014.
3. Overview of Service Marketing Strategy of the “Non-Bank Financial
Institutions”: Problems & Prospects. Submitted to: IOSR Journal of
Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN:
2319-7668. Volume 20, Issue 8. Ver. IV (August. 2018), PP 52-58
www.iosrjournals.org
4. Impact of the Combination of Managerial Efficiency and Effectiveness
on an Organization. Submitted to: JOURNAL OF LAW AND
SUSTAINABLE, Miami| v.12, n. 6| pages: 01-19| e03633 |2024.
5. An Overview of Green Marketing Practices in Bangladesh Submitted
to: International Journal for Multidisciplinary Research (IJFMR) E ISSN:
2582-2160 â—Ź Website: www.ijfmr.com â—Ź Email: [email protected]
6. Leadership and Management: A Theoretical Distinction Submitted to:
International Journal of Humanities & Social Science Studies
(IJHSSS) ISSN: 2349-6959 (Online), ISSN: 2349-6711 (Print) ISJN:
A4372-3142 (Online) ISJN: A4372-3143 (Print) Volume-X, Issue-V,
September 2024, Page No.230-238
7. Consumers’ Perception and Purchase Intention Towards Green
Products Submitted to: Bangladesh Research Foundation Journal (BRFJ)
ISSN 2224-8404 (Print), 2305-1566 (Online), Vol. 8, No. 1, December

2024
8.’The Impact of Talent Management on Bank Performance’ Submitted
to: Journal of Business and Management Sciences” Vol. 13, No. 4, P
(154-159) Available online at http://pubs.sciepub.com/jbms/13/4/8
Published by Science and Education Publishing DOI: 10.12691/jbms 13-
4-8, Pub. Date: September 14, 2025.

Marketing Management, Services Marketing, Consumer Behavior.